The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Stock images are dying (and we killed them) [success story]
A closer look at how custom graphics saved a Brafton client’s blog from suffering the same unfortunate fate as stock images.
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Get a head start by measuring marketing ROI early
Measuring marketing ROI early on is key for knowing how your content is resonating with your audience.
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The game that changes as you play: Project management with Eric Rubino
Learn how Brafton Project Managers satisfy our clients and their target audiences.
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From creation to engagement: The lifecycle of a blog [Infographic]
The content lifecycle doesn’t begin with blogs and end with posting – there’s much more to it.
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How to build an arsenal of impactful content topics
Find out how to maximize the value and relevance of content topics for your audience.
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Solar meets content: Powering tomorrow with today’s marketing techniques
Solar checks off every box for optimizing the power of content marketing.
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How to create your company’s visual style guide
Learn what to include in your brand style guide for content marketing and beyond.
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Black hat SEO no longer works (and sets you up for punishment)
Find out how to avoid ineffective and dangerous black hat SEO strategies in your content marketing.
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