Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re sharing stories about why mobile matters for video marketing, how to sell video content to your CEO, how to use video effectively at each stage of the sales process and much more.

Mobile madness

Smartphones aren’t just mobile devices anymore, they’re practically extensions of the human body. With this in mind, content marketing professionals must ensure their video strategies cater to mobile audiences through smart design and distribution plans. Find out how!

The science of SEO

Search Engine Land just released the fourth edition of its Periodic Table of SEO Success Factors. You don’t have to be a chemistry major to understand the benefits of this guide. The table spotlights updated fundamentals for search engine optimization success, giving you the perfect cheat sheet to make sure your SEO game is on point. Give it a gander.

Selling video strategy

Understanding the importance of video marketing isn’t good enough. In order to get your video strategy off the ground, you have to be able to sell it to your company’s decision maker. Check out our guide on how to sell video to your CEO. Get them excited. But first, get the goods here.

Personalized perfection

Personalization isn’t just a buzzword in the realm of marketing – it’s a path toward increased revenue. The team at CXL has put together a handy dandy guide detailing how to get started with your own personalization efforts, from defining goals and KPIs to segmenting target audiences to designing winning personalized experiences. Check it out!

Building better B2B vids

Video marketing sometimes gets a bum rap when it comes to B2B audiences. Too many people believe video is the domain of B2C businesses. Well, Brafton’s Tressa Sloane is here to set you straight. Find out how effective B2B video marketing can be when you follow the right recipe. Learn more.

Recover your ranking

Nothing stings quite like a penalty from Google. Then again, dropping in ranking doesn’t necessarily mean you’ve been penalized. Allow Search Engine Journal to break down the finer points of recovering from Google penalties and algorithm changes. No one should break out into a cold sweat when examining their SERP rankings, after all. See the whole story.

Sales on film

The sales process is just that – a process. Video marketing can play multiple essential roles throughout, from educating prospective customers to helping close a deal. Brafton’s Mike O’Neill is on hand to walk you through the sales stages, and show you how to craft video content for each. Read on to find out more.


Not all keywords are created equal. That is to say, why opt for the keyword strategies of yesteryear when you can employ latent semantic indexing? If you’re feeling confused, you’re not alone. Luckily, MarketingProfs is on hand to explain LSI keywords and how they can help you fuel your search engine optimization efforts. Don’t fall behind.

And that’s all she wrote for this week’s content marketing news and trends. Come back next Friday for more sizzling-hot stories from around the web.

Eric Wendt is a writer and editor at Brafton. He discovered his love of words after realizing he was terrible at math. If he's not updating his Tumblr with poetry he's too embarrassed to share, there's a good chance he's out in search of the perfect pale ale.