The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Overcome 5 Common Challenges of AI Adoption in Marketing
Butting up against these 5 common AI adoption obstacles? These strategies can help you traverse challenges and thrive in the AI-focused years ahead.
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Google’s Latest Search Cleanup: Out With the Old, In With the Streamlined
Google’s cleaning up Search again — simplifying results, retiring unused features and streamlining UX. Here’s what to expect.
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Top 10 Marketing Performance Platforms to Elevate Your Marketing Game in 2026
How do you feel about New Year’s resolutions? I don’t mean going to the gym, packing more protein or eating less carbs. I want to know about your marketing goals and efforts. Maybe you’ve kicked off previous years d
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AI Tools for Social Media Content Creation To Automate and Streamline Your Strategy
It seems like there are a million AI tools for social media content creation. We’ll discuss the right boundaries, features to look for and best practices.
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Types of Interactive Content Marketing and Examples To Inspire
Interactive content marketing, done right, can boost engagement and lead gen. Here are common types of interactive content and examples to inspire.
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Large Action Models (LAMs): What Are They & Can They Replace Marketers’ Segmentation Strategies?
A couple of Japanese companies are exploring how large action models (LAMs) can enable hyper-targeted marketing to boost sales. But how do they work? Let’s explore.
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Building a Content Operations Framework: The Key to Streamlined Productions
What exactly is a content operations framework? Get your answer here with a breakdown of key components, workflows and automation benefits.
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Content discovery 101: Everything you need to know
Let’s take a look at the basics of content discovery and various tools and sites that marketers can use to reach their target audience with great content.
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