The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Success story: The health care company that’s generating leads with content marketing
Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.
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Google & Twitter partnership takes flight as Tweets appear in search results
Google recently announced it’s showing Tweets in SERPs for all English queries, and displaying them on mobile results as well.
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Brafton’s road to the #Inc5000 List (again!)
Employees at Brafton reflect on the changes that have taken place during the four years Brafton has placed on Inc.’s List of Fastest Growing Companies.
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Say hi to Brafton at LeadsCon New York August 24-26
Brafton is attending LeadsCon New York this year to talk about content marketing strategies for lead generation.
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How content can bridge the gap between your sales & marketing teams
How to create content that bridges the gap between your sales and marketing department.
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Coulda, woulda, shoulda: Ditch conditional language for more persuasive writing
Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.
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Expand your brand: Twitter ads now extend to mobile apps
Still under the impression your audience doesn’t use social media? Based on these demographics we’d disagree, but now Twitter has an advertising option that people can appreciate even if they haven’t bought in
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Does Google want you to switch to a mobile-only website?
A recent Q&A with Google’s John Mueller reveals a best practice for mobile SEO that should be taken with a grain of salt.
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