Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Dec 09, 2015 Content Writing Gwen Slattery

Part 2: Developing content for audience personas

Now that we know who we’re engaging, it’s time to write. Know where & when to publish – which platforms &what style of content resonates best.

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Dec 08, 2015 Content Writing Dylan Cinti

Beat the “robot journalists” by getting a writer involved in your content strategy

In the age of AI writers, staying actively involved with the client at the start of a campaign will help your content fit their voice and style. Here’s how.

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Dec 04, 2015 News Wilfred Hirst

3 things to know about Google’s quality guideline updates for SEO & content marketing

User intent is king as Google releases updated Quality Guidelines. Here’s how to avoid having your SEO hurt by Google’s Phantom III update.

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Dec 03, 2015 Content Marketing Gwen Slattery

Part 1: Collecting buyer data & building your audience personas

Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.

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Dec 03, 2015 News Molly Buccini

Brafton’s 3rd annual #12DaysofContent returns Thursday, Dec. 10

Mark your calendar, content marketers. Brafton’s third annual 12 Days of Content returns on Thursday, Dec. 10, providing expert advice on the biggest content marketing trends for the New Year. Each year, our 12-day

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Dec 02, 2015 Social Media Molly Buccini

How social media event coverage builds relationships with industry influencers

Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.

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