The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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marketing wisdom 2015

Apr 28, 2015 Content Marketing Molly Buccini

15 pieces of marketing wisdom from 2015

15 lessons learned from Brafton’s creative marketing employees.

Apr 28, 2015 News Molly Buccini

Brand awareness cited as top challenge for marketers

Standing out among competition is a top challenge for marketers this year, according to new Experian research. Here’s three tips to increase brand awareness.

The biggest content marketing updates so far this spring.

Apr 27, 2015 News,Video Lauren Kaye

Content marketing recap: April’s top news

Spring is heating up with updates to mobile search results, Facebook’s News Feed & video embedding. Here are the top web marketing takeaways:

Marketers need to address the quality of their data if they want the strongest marketing results.

Apr 27, 2015 Content Marketing Ryan Collier

How to improve your marketing database for better sales results

Strong marketing campaigns demand good data quality. Here are our expert tips for conducting a data cleanse to improve your sales results.

Brafton Instagram Examples

Apr 25, 2015 Social Media Molly Buccini

10 Brands that prove B2Bs have a place on Instagram

Six tips (with examples from ten B2B brands we admire!) for boosting your brand Instagram game.

A study finds people are spending more time watching videos online, and brands can benefit more from interactive marketing.

Apr 24, 2015 News,Video Marketing Lauren Kaye

People spend about 5.5 hours a day watching video content

Marketers should be creating video content to keep their audiences engaged online as people spend more time viewing videos online.

Find out how our content writers help you get two marketing results with one piece of content.

Apr 24, 2015 Content Writing Dylan Cinti

An expert’s guide to creating white papers that educate AND sell

Successful white papers need to be both sales tools and educational resources – Here’s how to maintain a delicate balance between these objectives.

Content Marketing Questions Brafton

Apr 23, 2015 Content Marketing Molly Buccini

11 questions your content marketing strategist should ask

We ask a lot of questions to get to know our clients, so we can execute the strategies that will help you reach your online goals.

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