The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Top-of-funnel marketing tools: Content for brand awareness & SEO
Web marketing success starts when you get on your customers’ radar through SEO and brand awareness. Here’s how to use content for these goals.
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Promotion power: Content distribution increases organic traffic 197%
Find out how one of Brafton’s clients increased its organic search traffic nearly 200 percent with a content distribution strategy.
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Instagram offers carousel ads as new brand storytelling tool
Instragram’s introducing carousel ads as “a new way for brands to share more images with people interested in their posts.”
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Marketers under more pressure to deliver results (but confidence is up)
The 2015 CMO Survey finds opportunities are vast for marketers in 2015, but they need to move forward with goals and data in mind.
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Brand edge: How to design the unexpected with marketing graphics
Visuals are an important part of content marketing success. Here’s how graphic designers turn technical, geeky and even boring topics into dynamic images.
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How Twitter Analytics could solve marketers’ social media problem
Twitter is experimenting with new Tweet Analytics reports that give marketers to answers they need about their social ROI.
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Write with personality: Simple language tips to build your brand
Just as authors use certain tools to build their characters, you, too, can use the right language to build your brand. Here’s how.
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Beyond the content calendar: 4 elements of a kickass content strategy
A good content marketing strategy is more than a calendar mapping out your publication dates. It’s an entire strategy built on goals, production plans and analysis.
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