The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Businesses that want to be successful with web marketing need to engage their audience and build thought leadership.

Mar 23, 2015 Content Marketing Lauren Kaye

Turn buzzwords like “engagement” & “thought leadership” into content strategies

Web marketing success depends on your ability to funnel initial prospect interest into sales opportunities, and content can help you engage readers and promote thought leadership.

Mar 23, 2015 News Molly Buccini

3 Things to spring clean your marketing strategy

Trending hashtags, keywords and other content marketing strategy ideas that need to be kept tidy.

A study finds most marketers find it's effective to outsource at least some of their content marketing duties.

Mar 19, 2015 News Lauren Kaye

Only 15% of marketers think in-house is the most effective content creation strategy

Content marketing requires a lot of time and effort, which is why 85 percent of marketers outsource at least some duties.

By creating blog content, this ecommerce company generated 840 percent ROI on its content marketing services.

Mar 18, 2015 Content Marketing Lauren Kaye

Content for demand generation – ecommerce company sees 840% ROI

An ecommerce company worked with Brafton to build a demand generation content marketing strategy that generated significant revenue.

A study shows marketers need to invest in more technology to fuel their results.

Mar 17, 2015 News Lauren Kaye

20% of marketers miss opportunities by not investing more in tech

A study shows marketers are investing more in marketing technology to keep up with competitors and customers’ expectations.

Researchers have proposed a way to rank content based on its factual accuracy instead of SEO links.

Mar 16, 2015 News Lauren Kaye

Google explores new ranking system – Factual accuracy>SEO links

Google has shaken up the search marketing landscape by exploring a new system for ranking web content based on factual accuracy rather than links.

Simonne Valdez

Mar 13, 2015 Content Marketing Molly Buccini

Employee Spotlight: Meet Simonne, Market Research Executive

Simonne talks about her experiences as a database marketer at Brafton.

Mar 13, 2015 Graphics Molly Buccini

Custom images for brand awareness: A look at our clients’ blogs

We know visuals increase a user’s willingness to read by 80 percent – but custom visuals are more powerful than just a pretty, branded image.

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