The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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13 Visual metaphors to take your Shutterstock photos from basic to bomb
Brands don’t build awareness when they pick cliche, overused stock photos for their blog content. Here are 13 alternatives to add variety and intrigue to your marketing content.
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5 Content marketing takeaways from Mary Meeker’s Internet Trends report
Mary Meeker’s 2015 Internet Trends report gives clues on how to optimize for mobile users, create content for social followers and measure results.
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The online video marketing metrics you need to be tracking
Viewability is a common ROI metric for online video marketing, but it doesn’t give you behavior data you need to make strategic choices.
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64% of in-store purchases will be influenced by digital in 2016 [data]
New report shows how social media users spend more in-store.
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Payment processing company gets 204% more organic traffic with content marketing
Here’s how a payment processing client increased organic traffic 200% and started ranking for long-tail keywords with a content strategy.
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B2Cs choose Facebook as top social media marketing channel, B2Bs disagree
Of those utilizing Facebook for their social media marketing, 51 percent of B2Cs described their efforts as “effective,” but that figure dipped to 36 percent for B2Bs.
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Why content is the fuel for marketing automation tools
Marketing automation tools make it easy to distribute content for bigger results, faster – but you won’t get anywhere without great content first.
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Live-Tweeting convinced my client that social media ROI exists
Every year, one of our clients attends a conference hosted by the Mortgage Bankers Association in New York City. This is the first year they’ve had the help of a content marketing agency on scene, and we wanted to s
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