The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Employee Spotlight: Meet Simonne, Market Research Executive
Simonne talks about her experiences as a database marketer at Brafton.
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Custom images for brand awareness: A look at our clients’ blogs
We know visuals increase a user’s willingness to read by 80 percent – but custom visuals are more powerful than just a pretty, branded image.
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Top-of-funnel marketing tools: Content for brand awareness & SEO
Web marketing success starts when you get on your customers’ radar through SEO and brand awareness. Here’s how to use content for these goals.
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Promotion power: Content distribution increases organic traffic 197%
Find out how one of Brafton’s clients increased its organic search traffic nearly 200 percent with a content distribution strategy.
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Instagram offers carousel ads as new brand storytelling tool
Instragram’s introducing carousel ads as “a new way for brands to share more images with people interested in their posts.”
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Marketers under more pressure to deliver results (but confidence is up)
The 2015 CMO Survey finds opportunities are vast for marketers in 2015, but they need to move forward with goals and data in mind.
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Brand edge: How to design the unexpected with marketing graphics
Visuals are an important part of content marketing success. Here’s how graphic designers turn technical, geeky and even boring topics into dynamic images.
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How Twitter Analytics could solve marketers’ social media problem
Twitter is experimenting with new Tweet Analytics reports that give marketers to answers they need about their social ROI.
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