Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Feb 06, 2015 Content Writing Andrew Barks

De-jumbling the jargon: Speak to an industry without boiling it down to boring

Most companies creating content want to become thought leaders, and they will achieve this goal through great writing – not technical jargon.

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Facebook YouTube Social Referral Traffic

Feb 06, 2015 News,Social Media Molly Buccini

Facebook dominates social referral traffic, YouTube tumbles

Facebook and YouTube may be the largest social networks – but their share of referral traffic is vastly different.

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Twitter and Google reinstated a relationship that will bring Tweets into SERPs.

Feb 05, 2015 News,Social Media Lauren Kaye

Twitter turns ‘firehose’ back on, Google to show Tweets in SERPs

Twitter agrees to turn back on ‘firehose’ of Tweets, giving Google access to social content in real time.

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Google introduces Action Links, giving companies back more clicks to their web content in Answer Boxes.

Feb 04, 2015 News Lauren Kaye

Google gives clicks back to brands with Action Links

Google’s new Action Links could help marketers reclaim clicks lost in the Knowledge Graph’s Answer Boxes.

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A visual upgrade helped a company increase its on-site engagement.

Feb 04, 2015 Content Marketing Lauren Kaye

Content engagement increases 13% with a visual upgrade

By making key visual changes, like adding inline images and pull-quotes to a travel blog, Brafton’s customers increased its web engagement.

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Feb 04, 2015 Social Media Molly Buccini

Ex-best practice: Why we’re ditching social media automation

Social media automation – to use it or not to use it? It’s a question we face now that marketers have finally realized that a social media strategy is essential to a strong web presence.

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