The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Brands don't have to be boring to be effective. They need to find a voice that adds personality to their identity.

Mar 06, 2015 Content Writing Christopher Davis

Write with personality: Simple language tips to build your brand

Just as authors use certain tools to build their characters, you, too, can use the right language to build your brand. Here’s how.

the four elements of a good content strategy

Mar 06, 2015 Content Marketing Michael Bratschi

Beyond the content calendar: 4 elements of a kickass content strategy

A good content marketing strategy is more than a calendar mapping out your publication dates. It’s an entire strategy built on goals, production plans and analysis.

Mar 05, 2015 News,Social Media Molly Buccini

Facebook for brand trust – The social network is your source for reviews

A study finds Facebook is the top social media destination for people to leave highly influential product reviews.

At SMX, Google discusses an algorithm update that will impact mobile searches.

Mar 04, 2015 News

Q&A with Google on mobile SEO at #SMX West

At SMX West, Google officials speak about a new algorithm to reward mobile-friendliness that will have a major impact on the web.

This telecom company worked with our social team to build a LinkedIn marketing strategy to increased web traffic.

Mar 04, 2015 Social Media Lauren Kaye

How LinkedIn became a top traffic source for a telecom company

One of Brafton’s clients turned LinkedIn into a top source of referral traffic with an audience-focused social media strategy.

Brafton Knowledge Graph Result

Mar 03, 2015 News

How to hack the Knowledge Graph (#SMX West)

A three-step success model to earn clicks through Google’s Knowledge Graph.

Join Brafton at LeadsCon to talk about marketing that fuels lead gen goals.

Mar 03, 2015 News Lauren Kaye

Join Brafton at LeadsCon Las Vegas this week for marketing tips

Brafton’s team will be at LeadsCon Las Vegas this week to talk about how content marketing fuels lead generation and other marketing goals.

Mar 03, 2015 News Brittany Cornell

Video Visions – #MarketingTwit

The reason why your ‘simple’ video campaign turns into a hot mess.

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