The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
4 Ingredients for the perfect content marketing strategy in 2015
Content marketing is becoming more complicated, but companies will be successful when they use these four ingredients in their strategies.
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Marketing by channel: Social is for discovery, search is for transactions
Latest data shows marketers who need clicks and conversions should distribute content and paid ads on search, where consumers are more likely to engage.
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Snapchat launches Discover, new storytelling feature for brands
A new way to showcase branded content? Snapchat’s new Discover tool adds written storytelling to the mix.
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Content Questionnaire: Steve Yuen, Zipcar
We’re talking content marketing insights with Zipcar’s Marketing Specialist Steve Yuen.
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Combat content saturation: When to post for the most engagement
Content engagement hasn’t kept up with the rate of content production, but marketers can generate more interactions with the right timing and strategy.
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Content ROI grows 50%: Oral care company generates traffic & conversions
A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.
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Why your first piece of content isn’t always going to be a slam dunk
What happens when your first piece of content is delivered and it isn’t what you expected? (And how can you prevent that from happening in the first place?)
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Analytics spam referral traffic: How it got there & how to remove it
A new spam exploit leads marketers to believe they’re getting referral traffic from untrustworthy sources – how to identify and remove it.
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