The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Survey says: Diverse formats & data analysis drive content marketing success
Data shows the difference between content marketing leaders & laggards, highlighting differences in strategic planning & end-result formats.
Learn More
Twitter etiquette: How to fit in AND stand out (for the right reasons)
Twitter can be a scary place for those who aren’t acquainted with its fast pace and distinct lingo. When should you Retweet, versus RT @mention? Are favorites flattering or faux pas? Over the past year Twitter has m
Learn More
De-jumbling the jargon: Speak to an industry without boiling it down to boring
Most companies creating content want to become thought leaders, and they will achieve this goal through great writing – not technical jargon.
Learn More
Facebook dominates social referral traffic, YouTube tumbles
Facebook and YouTube may be the largest social networks – but their share of referral traffic is vastly different.
Learn More
Twitter turns ‘firehose’ back on, Google to show Tweets in SERPs
Twitter agrees to turn back on ‘firehose’ of Tweets, giving Google access to social content in real time.
Learn More
Google gives clicks back to brands with Action Links
Google’s new Action Links could help marketers reclaim clicks lost in the Knowledge Graph’s Answer Boxes.
Learn More
Content engagement increases 13% with a visual upgrade
By making key visual changes, like adding inline images and pull-quotes to a travel blog, Brafton’s customers increased its web engagement.
Learn More
Ex-best practice: Why we’re ditching social media automation
Social media automation – to use it or not to use it? It’s a question we face now that marketers have finally realized that a social media strategy is essential to a strong web presence.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
