The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
45% of web marketing strategies based on thought leadership content
Marketers create content to promote thought leadership and influence purchase decisions, but they need to build smart strategies.
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Your team’s not-so-secret weapon for content marketing & B2B lead gen
Lead gen is a top marketing priority in 2015 and brands need to produce the right content to pull new customers through the sales funnel.
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Writing SEO content with an eye toward social media
A tech writer shares his experience turning blog content into Tweetable social posts that drove engagement on social networks and business’ website.
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Employee Spotlight: Meet Tony, Senior Writer
Tony talks about his experiences as a writer at Brafton – plus how he balances being creative inside and outside the office.
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3 Twitter updates you can expect to see soon
“While You Were Away” updates, a new business acquisition and video marketing roll out among the top updates for Twitter so far this year.
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The value of bringing video & social media into your blog (literally)
Embedding Tweets and YouTube videos into blog posts is a strong combination of increasing visual appeal, while also making your blog the sticky epicenter of industry topics.
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Insurance provider grows organic traffic & conversions with content marketing
Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.
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7 Ways Universal Analytics makes content marketing easier
Google recently announced all businesses must transition to Universal Analytics and marketers who make the switch will gain access to new features.
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