The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
By 2017, 74% of web traffic will come from video
Marketers need to invest in video to maintain their search traffic as more clicks go to visual content.
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Grow your audience: Striving to reach the third circle
According to content creation expert Joe Pulizzi, the key to successful social distribution is in reaching the third circle of followers online.
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A few of our favorite things: 3 content campaigns from the past year
Brafton’s content marketing consultants and creative teams reflect on some of their favorite (and most successful) campaigns from the past year.
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Google’s new AdWords unveils connection between online marketing & offline buys
It can be difficult to track in-store purchases inspired by online content against web marketing efforts. Here’s what Google’s doing to improve clarity.
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Brafton appoints Chief Client Officer
Brafton Inc. has appointed former Vice President of Account Management Sarah Cugini as chief client officer.
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15 Content marketing quotes to ring in 2015
Our favorite quotes from 2014 that can help you ring in a new year of fresh content marketing.
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3 ways we’re building Brafton’s marketing toolbox in 2015
Our new Chief Client Officer Sarah Cugini’s sharing her top content marketing initiatives for 2015.
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Avoid an SEO hit by differentiating between reviews and testimonials
Brands should publish user-generated content, but different types of UGC help to meet various kinds of business goals, depending on where customers are in the sales funnel.
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