Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

A study finds out how much content tech buyers read before making an investment.

Jan 20, 2015 News Lauren Kaye

Tech buyers read brand content to inform purchase decisions

Marketing survey reveals that tech buyers read between 2 and 5 pieces of content before purchasing.

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Here are 5 tips for optimizing video content for search results.

Jan 19, 2015 News Lauren Kaye

5 Tips to optimize video content for higher web conversion rates

Video is hot right now, but marketers need the right search optimization strategies to ensure their videos are found online.

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Jan 17, 2015 Legacy Molly Buccini

Brafton Chicago rings in holidays, new year at House of Blues

Brafton’s content teams celebrated the holidays at House of Blues Chicago. Check out the Slideshare gallery from the evening.

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A study found consumers are using multiple social networks, and marketers similarly need to adopt diverse strategies.

Jan 16, 2015 News Lauren Kaye

The key to social media success in 2015: Diversify your strategy

A recent Pew report found that people are using more social networks, and brands need diverse social media marketing strategies to reach them.

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How to cut corners with content marketing the right way.

Jan 16, 2015 Legacy Lori Kirk

The right (& wrong) ways to cut corners with a content marketing budget

This list of dos and don’ts can help you get more out of your content marketing budget without having to spend more money.

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Jan 16, 2015 Legacy Molly Buccini

8 Questions for Sprout Social on the future of social media marketing

Brafton’s kicking off the new year with Sprout Social’s social media platform. Learn more about the company’s social expertise in our exclusive interview.

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