Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

measuring conversions for better marketing

Feb 12, 2015 News Lauren Kaye

Why marketers still struggle to measure content conversions

Marketers still struggle with conversions, even though it’s the most important aspect of their content campaigns.

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One company created the right mix of content to generate 900 percent ROI.

Feb 11, 2015 Content Writing Lauren Kaye

Content conversions provide 900% ROI for IT training company

Find out how one of Brafton’s clients produced a diverse mix of content that converted visitors to provide 900% ROI.

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Feb 11, 2015 News Molly Buccini

Brafton announces February webinar: “6 Business Goals for Content Marketing”

Press Release, Brafton Inc. Brafton Inc.’s upcoming webinar will educate marketers on creating content that maps to six distinct business goals. The webinar will be held on Wednesday, Feb. 25 at 1:30 p.m. EST. The

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Feb 11, 2015 News,Social Media Molly Buccini

Where do top marketers invest their social media resources?

There’s a slew of up-and-coming social media networks to test out this year – but successful marketers say their networks of choice remain Facebook and Twitter, according to a Percolate report. In terms of bot

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Feb 10, 2015 News Brittany Cornell

‘And More’ as sloppy copy – #MarketingTwit

Adding ‘AND MORE’ on your website: An open-ended invitation to make requests, or a lazy phrase that sets up unreasonable customer expectations? #CleanerCopy #MarketingTWIT

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