The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Insurance provider grows organic traffic & conversions with content marketing
Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.
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7 Ways Universal Analytics makes content marketing easier
Google recently announced all businesses must transition to Universal Analytics and marketers who make the switch will gain access to new features.
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Tech buyers read brand content to inform purchase decisions
Marketing survey reveals that tech buyers read between 2 and 5 pieces of content before purchasing.
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5 Tips to optimize video content for higher web conversion rates
Video is hot right now, but marketers need the right search optimization strategies to ensure their videos are found online.
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Brafton Chicago rings in holidays, new year at House of Blues
Brafton’s content teams celebrated the holidays at House of Blues Chicago. Check out the Slideshare gallery from the evening.
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The key to social media success in 2015: Diversify your strategy
A recent Pew report found that people are using more social networks, and brands need diverse social media marketing strategies to reach them.
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The right (& wrong) ways to cut corners with a content marketing budget
This list of dos and don’ts can help you get more out of your content marketing budget without having to spend more money.
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8 Questions for Sprout Social on the future of social media marketing
Brafton’s kicking off the new year with Sprout Social’s social media platform. Learn more about the company’s social expertise in our exclusive interview.
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