The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to tell if people are engaging with your content #12DaysofContent
Marketers create content to engage their prospects, but they need to measure their results with content analytics and make improvements to improve conversion rates.
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Employee Spotlight: Meet Perry, Content Writer
In this week’s employee spotlight, Perry Robbin talks about being a content writer.
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Freebase is shutting down – What does it mean for the Knowledge Graph and SEO?
Google announced that it’s shutting down Knowledge Graph source Freebase. Learn about what brands should do to make sure they stay visible in search.
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How to become a thought leader with content (& measure it) #12DaysofContent
Marketers want to create web content that promotes thought leadership, but they need to know what formats work best and how to measure the results through analytics.
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How to choose the right social marketing networks: A closer look at Brafton’s graphic
Where’s your web audience? Here’s an in-depth review of Brafton’s graphic on which networks are right for your social marketing.
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Different content performs better at various points in the sales funnel [study]
High-quality content is high-quality content, but some resources work better at various points in the buyer’s journey than others.
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How to entertain people with your content #12DaysofContent
Marketers should be focused on creating entertaining content. It’s what customers want, and it’s good for their bottom lines – here are tips to measure the value.
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Tell a better story: Long-form, in-depth articles get 2x as much engagement
Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.
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