The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile site adoption rates are lower than you’d think
Reports show that marketers still need to optimize their websites for mobile viewers – a mistake that could cost them SEO wins and sales.
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How a commercial blog beat well-known publishers in search
One Brafton client’s corporate blog ranked at the top of search results for a targeted keyword, beating out well-known publishers.
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Facebook: Few new users, higher engagement [study]
The leader in social referral traffic may have hit its peak with users, but engagement and daily usage is on the rise, according to a study by Pew.
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Strategic intentions – #MarketingTWIT
The enlightened marketer digs deep. No funnel vision. #MarketingTWIT
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Study: Video content increases average order value
New research shows that the more marketing videos that customers watch, the higher their average order value is.
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Is Google’s search share slipping, while Yahoo & Bing gain?
A new report from Statcounter shows that Google lost the most search share since 2010, while Yahoo broke the record for gains.
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The recipe for winning infographics
Graphics are one of the web’s fastest growing formats, but there’s still a lot of uncertainty about what exactly goes into a good graphic.
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Content marketing THEN vs. Content Marketing NOW (in GIFs!)
Ways content marketing and SEO have changed since Brafton launched its content services in 2008 (in GIFs!)
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