Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Dec 23, 2014 Legacy Michael Bratschi

Inside Brafton’s ugly holiday sweater competition in Chicago

Braftonians showed their “ugly” side in our annual ugly holiday sweater competition in Chicago! Check out the photos from the event.

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Marketers need to find the real purpose of their websites to reach their goals.

Dec 22, 2014 Legacy Max Christopoulos

Finding your site’s true purpose: A guide to goal-focused marketing

What’s the goal of your website? It’s a question marketers need to ask before investing in content marketing services.

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Here are some tips for optimizing content for mobile viewers as marketers invest more in campaigns designed for smartphone users.

Dec 22, 2014 News Lauren Kaye

Tips to optimize your content for mobile readers

Mobile search is becoming a top priority for marketers. Here are some strategies that can optimize web content for mobile viewers.

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Dec 22, 2014 News Alex Butzbach

Instagram continues to crush other social marketing networks in brand engagement

Continuing a trend that began earlier this year, Instagram blows its competition out of the water with the amount of engagement between users and brands.

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Dec 22, 2014 Legacy Lauren Kaye

How to measure your content ROI #12DaysofContent

Want tangible return on your content investment? You need to know how much a web conversion is worth, and how to measure it, BEFORE you set strategy goals. In Brafton’s 12th day of the 12 days of Content, we&#

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