The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Dec 03, 2014 Legacy Molly Buccini

Our clients’ biggest social fears – and how we address them

Kristen’s best advice for maximizing success with an outsourced social media team.

Dec 03, 2014 News Alex Butzbach

Lead generation tops list of 2015 web marketing objectives [study]

Brands want better SEO performance and improved traffic, but in 2015 most companies are looking at lead generation and how it affects their bottom lines.

Social media marketing isn't just about being there. It's about making an impact.

Dec 02, 2014 Legacy Lauren Kaye

Stop wasting resources & start generating results with social media

Social media is an excellent tool for generating results online, but businesses have to find the right network and strategy to be successful.

Dec 02, 2014 News Alex Butzbach

Which social networks are growing fastest? Tumblr, Pinterest & Instagram

Identifying the best social media marketing channels means taking a hard look at where audiences and customers spend their time online.

Dec 01, 2014 News Alex Butzbach

The more you Tweet, the more engagement you get, according to top brands

A study of the top 100 social media marketing brands finds consistent daily Tweets are the best way to increase engagement and more followers.

Impulse purchases are out, and content marketing is in, according to recent data.

Dec 01, 2014 News Lauren Kaye

Why content marketing is killing impulse purchases

Consumers aren’t buying on impulse anymore. They’re researching products by reading web content before purchasing.

There's a lot to be thankful for over the holiday marketing season.

Nov 30, 2014 Legacy Lauren Kaye

30 Content marketing stats to be thankful for this holiday season

Here are 30 stats that show why marketers should be thankful for web content services in 2014.

A study found inbound marketing is the best approach to generate leads.

Nov 28, 2014 News Lauren Kaye

Marketers agree: Inbound is better for lead generation

Marketers find inbound marketing is more successful than outbound for one of their top goals – lead generation.

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