Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Web content should be entertaining and educational - here are our tips for measuring youre reus

Dec 17, 2014 Legacy Lauren Kaye

How to entertain people with your content #12DaysofContent

Marketers should be focused on creating entertaining content. It’s what customers want, and it’s good for their bottom lines – here are tips to measure the value.

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One client doubled its engagement metrics with a refined content marketing strategy.

Dec 17, 2014 Legacy Lauren Kaye

Tell a better story: Long-form, in-depth articles get 2x as much engagement

Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.

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Dec 17, 2014 News Alex Butzbach

Visitors who click promoted content leave within 15 seconds

Promoting social posts can net a boost in visibility and traffic, but a lot of promoted content doesn’t target the right users or successfully move them further down the sales funnel.

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