The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Employee Spotlight: Meet Tiffany, Senior Content Marketing Strategist
In this week’s employee spotlight, Tiffany Schreiber talks about being a senior content marketing strategist.
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More than half of marketers say their inbound leads are qualified
By choosing the right content marketing resources to publish, brands can make sure leads are likely to convert when they eventually speak to sales.
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How you know your content marketing is paying off
Content marketing was driving 67 percent of all organic traffic going to a website, making the strategy indispensable to the company.
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Why blog? Marketers with content are 13x more likely to see ROI
A survey of marketers found companies that blog are 13x more likely to see ROI than their competitors.
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63 percent of Google image search clicks turn into site traffic
Looking to boost clicks, time on site and engagement with web content? It’s as simple as adding featured images and inline pictures on a company blog.
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75 percent of tech companies outsource writing, 51 percent outsource graphics
Infographics are a great resource for holiday content marketing promotions, particularly in the tech industry in which over half of brands outsource graphic production.
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Google opens the gate: Social profiles show up more often in SERPs
Two major social media marketing developments could affect how brands strategize: Google is showing more social profiles in Knowledge Graphs and Twitter has indexed its entire library of Tweets.
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57 percent of tech companies outsource (at least) part of their content marketing
Tech companies outsource their content marketing to keep up with consumer trends and compete over the holidays.
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