The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Why 41% of brands are hurting their local SEO efforts
When it comes to local search, something as small as mismatched citation information can have a big impact on SEO visibility.
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In 2015, email marketers want to increase click-through rates
Studies show that brands are increasingly concerned with boosting email click-through rates – but how can they encourage greater engagement with their marketing materials?
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Inside Brafton’s ugly holiday sweater competition in Chicago
Braftonians showed their “ugly” side in our annual ugly holiday sweater competition in Chicago! Check out the photos from the event.
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Finding your site’s true purpose: A guide to goal-focused marketing
What’s the goal of your website? It’s a question marketers need to ask before investing in content marketing services.
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Tips to optimize your content for mobile readers
Mobile search is becoming a top priority for marketers. Here are some strategies that can optimize web content for mobile viewers.
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Instagram continues to crush other social marketing networks in brand engagement
Continuing a trend that began earlier this year, Instagram blows its competition out of the water with the amount of engagement between users and brands.
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How to measure your content ROI #12DaysofContent
Want tangible return on your content investment? You need to know how much a web conversion is worth, and how to measure it, BEFORE you set strategy goals. In Brafton’s 12th day of the 12 days of Content, we&#
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How to build trust with content #12DaysOfContent
Content that instills trust in your brand will turn readers into customers. In this video, CMS Mark Griffin explains how to build trust with content.
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