Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Dec 08, 2014 News Molly Buccini

The content marketing game changers that swept 2014

Doesn’t it feel like we were just talking about what hot trends would take over in 2014? Now that we’re in the final month of the year, we’re pausing for a second to reflect on the game changers that swept the conte

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Dec 08, 2014 News Alex Butzbach

Where is the best place to put ads and CTAs?

Some parts of web pages get more visibility and clicks than others, and optimizing CTAs can dramatically improve content marketing success.

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Dec 06, 2014 Legacy Molly Buccini

14 Ways social media marketing improved in 2014

This year there have been several updates that have made social media marketing even more manageable and exciting for strategists. Here are some of our favorites.

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Dec 05, 2014 Legacy Alex Butzbach

Where is your social audience? A profile of who’s on the biggest networks

The same people might see your content on separate social networks, but each channel has a unique audience, and you can reach specific demographics by targeting specific network.

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Dec 05, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Matt, Video Blog Manager

You can’t log into a social network these days without catching a video. Studies have shown that the average time spent viewing videos each day increased 53 percent among 18-34-year-olds this year – and was ev

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