Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Dec 20, 2014 Legacy Molly Buccini

Brafton’s Annual Company Holiday Party in Boston

A peek into working at Brafton. Photo Slideshare from our annual holiday party in Boston.

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Dec 20, 2014 Legacy Lauren Kaye

How to build & measure brand awareness from content #12DaysofContent

Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.

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Creating content for engagement and measuring the results.

Dec 19, 2014 Legacy Lauren Kaye

How to tell if people are engaging with your content #12DaysofContent

Marketers create content to engage their prospects, but they need to measure their results with content analytics and make improvements to improve conversion rates.

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Dec 19, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Perry, Content Writer

In this week’s employee spotlight, Perry Robbin talks about being a content writer.

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Dec 19, 2014 News Alex Butzbach

Freebase is shutting down – What does it mean for the Knowledge Graph and SEO?

Google announced that it’s shutting down Knowledge Graph source Freebase. Learn about what brands should do to make sure they stay visible in search.

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Dec 18, 2014 Legacy Lauren Kaye

How to become a thought leader with content (& measure it) #12DaysofContent

Marketers want to create web content that promotes thought leadership, but they need to know what formats work best and how to measure the results through analytics.

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