Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Oct 20, 2014 News Alex Butzbach

Watch your SEO: Google releases Penguin 3.0

Google has confirmed tht the latest iteration of is Penguin algorithm, 3.0, has gone live in order to cut down on spammy results appearing in search.

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Oct 20, 2014 Legacy Molly Buccini

7 Spooky infographics show “boring industries” can have fun on Pinterest

How can a B2B use Pinterest? Infographic marketing

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Oct 20, 2014 News Alex Butzbach

The data you SHOULD be looking at to measure video success

Before you launch a video marketing campaign, you should figure out which metrics you’re going to use to gauge the strategy’s success.

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Studies show consumers are buying on social this holiday season.

Oct 17, 2014 News Lauren Kaye

The best ways B2Cs can use social to influence holiday purchases

Marketers are wise to build social marketing strategies that incentivize consumers to buy this holiday season.

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Oct 17, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Max, Sr. Business Development Executive

When asked about Max Christopoulos, Braftonians around the salesroom in Boston had quite a few praises to sing: “He’s an example of excellence,” “He’s a great multitasker” and “He’s got the voice of an angel” were j

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To be successful with video marketing, you need to first be sure the format maps to your goals.

Oct 17, 2014 Legacy Timothy Griffin

What kind of video do you need? A guide to goal-focused video marketing

To execute a successful video marketing strategy, pick videos that map to your ROI goals. Here’s a breakdown of how formats support your sales funnel.

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