The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What makes a good content writer?
Brafton writers play a critical role in our clients’ success, and making the right choice every time we build our team is essential.
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Dynamic email marketing builds loyalty, drives leads [data]
Filling News Feeds and blog sections with similar content doesn’t move prospects closer to your brand, and the same is true with email marketing.
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4 Design tricks for better marketing
Brands need to focus on their content as well as their design skills to be successful online – here are 4 tips for better marketing.
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Scary social: 13 Cringeworthy brand fails of 2014
In the spirit of Halloween, here are 13 scary social media moments of 2014 – what went down, how the brand handled it – and our advice for next time.
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What Makes Marketing Videos Effective? Our Director on Creativity, Investment & Message
Brafton’s Director of Video Product Perry Leenhouts on “the new Hollywood” and boring brand videos.
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Content Questionnaire: Melissa Ashcraft, Wacom
Melissa Ashcraft, Senior Social Media Manager at Wacom shares her take on the digital marketing landscape, including some social media pro tips.
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Employee Spotlight: Meet Max, Social Media Strategist
Max was fresh out of college when he started at Brafton. We’re talking extremely fresh – he interviewed for the job the day after he graduated from Boston College. It’s been more than a year since that fateful
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Want engagement? Look at dwell time, not CTR [study]
Click-through rate is a useful tool for measuring visitor engagement, but a new study reveals that dwell time might be a more effective way to assess the same behavior.
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