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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Nov 11, 2014 News Alex Butzbach

Experimental Google ads show off a perfect content marketing model

A new prototype advertising from Google demonstrates how brands should create content that follows customers and adapts to their preferences.

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A study found consumers are spending more time than ever researching products and services online before buying.

Nov 10, 2014 News Lauren Kaye

Savvy shoppers spent 12-15 hours consuming content, researching holiday purchases

Data shows consumers are spending more time than ever researching products before buying, and companies with content give them the information they need in the formats they want.

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Nov 10, 2014 News Molly Buccini

Questions (as marketers) we wish Mark Zuckerberg answered during Facebook’s Q&A

Last week, Mark Zuckerberg held his first-ever community Q&A. Here’s what he he covered, plus questions we wish he addressed.

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A study by the Acquity Group confirms that buyers are looking at more web resources for end-of-year purchases.

Nov 09, 2014 News Lauren Kaye

B2Bs with web content benefit from increased holiday research

Business decision makers are doing much of their research online and businesses with custom content can reach them as they make end-of-year purchase decisions.

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