Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Oct 24, 2014 News Alex Butzbach

The first search result matters more on mobile than desktop

By creating lots of in-depth content that contains relevant terms and focuses on a broad range of related subjects, brands can increase their chances of appearing in the coveted first search result.

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Oct 24, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Casey, Content Marketing Strategist

Casey shares what it’s like to be a strategist at a content marketing agency.

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Oct 23, 2014 News Alex Butzbach

When it comes to holiday emails, the earlier the better

There’s still plenty of time to create an effective holiday strategy – and to promote it with the right type of email marketing.

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Oct 22, 2014 Legacy

Why it pay$ to cut the jargon: A content marketing success story

One of Brafton’s client proves why it’s valuable to have writers on your content marketing team – Posts get more clicks and conversions.

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Oct 22, 2014 News Alex Butzbach

The perfect marketing Tweet? A relevant picture on Sunday night

To reap the benefits of social media marketing, brands need to understand their customers’ social habits – and what they want to get out of their online outreach.

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