The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Tailgates, hashtags & selfies – Marketing #TWIT
Some of the greatest marketing moments come during sporting events (and tailgates). In this Marketing TWIT, we wonder if there’s ever a time to ‘turn off.’ Marketing #TWIT
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How marketers can overcome their content Achilles heel – Tracking analytics for ROI
Marketers are still struggling to measure content ROI, and it may be impacting their strategic success, according to recent data.
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Fastest way to better marketing results: Document the strategy
The 2015 B2B Content Marketing report shows most marketers don’t document a content strategy. This video offers tips for better ROI.
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Inside the minds of a video marketing team, as told through GIFs
Signs you work in video marketing – straight from our team of video producers and animators.
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Infographics named fastest growing content type by Content Marketing Institute
A new survey shows marketers are investing in visual content, like custom infographics and original illustrations, as their online strategies evolve.
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Employee Spotlight: Meet Saayali, Senior Marketing Research Exec
Meet Saayali Rege – a senior marketing research executive at Brafton.
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Google’s new quick answer box results up 98 percent
Quick answer boxes have doubled in frequency over the span of one week, demonstrating Google’s desire to move toward direct answers to users’ questions.
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BuzzFeed’s non-SEO strategy: Inside the web’s most shared content #SMX
With 75% of traffic via social, Buzzfeed doesn’t sweat SEO. CEO Jonah Peretti shared unexpected content marketing insights for any brand at SMX.
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