Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Our in-house live blogging expert shares his tips for getting the most out of opportunities to get in-person coverage.

Oct 28, 2014 Legacy Lauren Kaye

4 Tips to get the most out of live blogging

As content marketing strategies become more advanced, companies are exploring live blogging as a way to get more from their writing services. Here are our team’s tips.

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Think videos are all about visuals? They're also about the audio. Here's how we choose talent.

Oct 27, 2014 Legacy Gina Tempesta

When videos sound like success: 5 tips to find the right voice-over talent

Here are tips to pick the right voice-over talent to give your video content the right sound that will resonate with viewers.

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A study finds true value in B2B social media marketing as a way to nurture sales opportunities.

Oct 27, 2014 News Lauren Kaye

Where’s the ROI? Why B2Bs that say they’re using social marketing aren’t effective

B2Bs are jumping on social media, but they’re not always seeing results because they aren’t adopting strategies appropriately.

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Oct 27, 2014 News Molly Buccini

Social media lessons we learned in 2014 (Trick or Treat Style!)

The best (and worst) social media marketing moments in 2014 – trick or treat style.

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In Brafton's Content Questionnaire, Rieva Lesonsky talks about marketing strategies.

Oct 24, 2014 Legacy Lauren Kaye

Content Questionnaire, Rieva Lesonsky, Grow Biz Media

In this week’s Content Questionnaire, Rieva Lesonsky shares her take on the digital marketing field.

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Oct 24, 2014 News Alex Butzbach

The first search result matters more on mobile than desktop

By creating lots of in-depth content that contains relevant terms and focuses on a broad range of related subjects, brands can increase their chances of appearing in the coveted first search result.

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