The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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49 percent of consumers use search to find businesses [data]
Half of all customers turn to organic search to find out about specific retailers, according to a new study by BloomReach.
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Stop talking about personalization and do it – Your email marketing depends on it
Marketers say email marketing is the most effective and easy digital marketing tactic, but are they losing revenue by failing to personalize content?
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Inspired writers produce the most magnetic content
The secret to great content is inspiration, and every writer needs to find that inspiration to create valuable content for readers.
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Stop by and chat with Brafton at #Pubcon in Las Vegas Oct. 7-8
If you want to learn about social media marketing and optimization – and you’re interested in meeting up with some of Brafton’s finest – visit Pubcon in Las Vegas Oct. 7-8.
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The pros & cons of infinite scroll pages via #SMX
At SMX, panelists discuss the pros and cons of infinite scroll to help you determine whether it’s the best UX for your website.
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Graphic redesign increases homepage conversions 200 percent
Industry: Communications Content: New graphic CTAs Highlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert on you
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Panda winners: news and blogs – Panda losers: thin content
Sites with rich, unique and interesting content see better search rankings in the wake of the latest update to Google’s Panda algorithm.
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Want to use content for retargeting? Facebook Atlas might have the mobile edge
Extract: Facebook announced Atlas, a new technology to target consumers with paid ads across networks and devices, reminding marketers just how important segmenting and targeting is to online ROI.
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