The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 Signs organic search is working harder than your paid campaign
Here’s how one of our clients discovered that organic search traffic – not paid ads – bring in its highest-converting audience.
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Penguin or Panda – Marketing #TWIT
Penguin and Panda: Old news? Our latest marketing cartoon ponders whether brands finally *get* content is best for SEO. Marketing #TWIT
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More than half of holiday shoppers research by Thanksgiving
Feeling the crunch-time stress of planning your holiday marketing strategy? There’s still time to repurpose content and reach prospects and leads before the end of the season.
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Google’s Pirate update sinks illegal streaming sites
Google recently announced it updated its Pirate algorithm to crack down on sites pirating content.
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Content marketing: The perfect tool to complement trade show leads
Want to hold onto contacts from trade shows? Make sure you have a content marketing strategy in place to supplement your real-world efforts.
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Your emergency checklist for last-minute holiday marketing
Here’s a checklist to help marketers get ready for the busiest and most profitable time of the year.
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Are you a modern marketer? Study says no.
Most marketers are not considered ‘modern,’ according to this study by Oracle, but there’s still time to evolve.
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Want to know how mobile searchers see your site? Check Webmaster Tools for Mobile Usability reports
To reach the widest possible audience, brands need to use content marketing tools like Google’s new Mobile Usability reports to make sure every lead can seamlessly interact with a site.
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