The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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18 content marketing tools we’re thankful for at Brafton
Brafton’s employees share their favorite content marketing tools, apps and resources.
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Consumers consult more than 12 sources to make holiday purchase decisions
A study found people consumers are using more sources than ever to pick the very best product, which gives brands more opportunities to reach them.
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What do industry leaders have in common? Simplicity, customer advocates & great content
Simple brands have an edge over complex competitors, and their content is an essential part of winning buyers over.
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Employee Spotlight: Meet Kim, Video Animator
Kim’s sharing how she became interested in animation, plus what it’s like to work on a video marketing team.
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Zuckerberg answers questions about organic Facebook reach in Q&A
Can businesses still be successful without advertising? Mark Zuckerberg said they can, and are, on Facebook in Thursday’s Q&A.
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What online jeans shopping taught me about content creation
A piece of content written JUST for clicks or shares is like ordering a pair of jeans that don’t fit – they both offer little to no value.
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Social media IS influencing holiday sales in 2014
A study finds social media is having a big influence on consumers’ purchasing decisions and brands need to be there with smart social content.
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90 percent of shoppers plan to buy online this holiday season … period
Holiday marketing strategies apply to brands across verticals because there’s a lot more buying in general at the end of the year.
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