Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Sep 13, 2014 Legacy Molly Buccini

11 Design pet peeves from our graphics team

Bad website designs: What are your biggest pet peeves? Our designers are sharing their top visual no-nos.

Learn More

Sep 12, 2014 Legacy Alex Butzbach

What is the marketing value of case studies?

Case studies require time, energy, resources and effort, but the payoff is immense because of the many ways this kind of content gets its ROI.

Learn More

Sep 12, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Thomas, Senior Video Animator

Thomas is sharing what it’s like to be a video animator in Brafton’s Chicago office.

Learn More

Sep 12, 2014 News Alex Butzbach

Don’t rely on one rating: Court rules Yelp can demand money for positive reviews

Businesses that rely on Yelp may find their SEO campaigns affected by factors outside of their control – courts rule they can charge for ratings.

Learn More

Sep 11, 2014 News Alex Butzbach

How to tie social marketing & SEO for better ranking content [data]

Searchmetrics research shows social engagement is positively correlated with search rank – but only when campaigns are coordinated with one another.

Learn More

Sep 11, 2014 News Alex Butzbach

Mobile marketing expected to reach $43 billion by 2019 – Are you ready?

As more businesses realize the power of mobile cues and contextual information for targeting customers, they are building content strategies around mobile users to drive ROI.

Learn More