The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Fair Use: A guide to citations & avoiding plagiarism on the web
Use this guide to determine when sharing a picture, quote or video in a content marketing context is fair use and when it’s a violation of copyright law.
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Time to start snapping? Snapchat is the third-most popular social network for Millennials
After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat – and social media marketers should take notice if they want to keep up with younger buyers.
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Fortune 500 companies focus on social media over blogs – should you do the same?
It’s tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
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Don’t discount Tumblr among social media marketing tools – it’s growing fast
Tumblr is growing quickly as a social media marketing platform and is projected to catch up to Instagram and Pinterest in usership this year.
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Content ROI – How to find out who’s converting on your site
Do you know how to find your highest-converting audience through Google Analytics? Here are some strategies we use to prove content ROI.
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Facebook’s satire tag: A lesson in NOT dumbing down your content
Facebook add a new “Satire” tag to content that users may not interpret correctly, indicating marketers should also be more transparent.
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Google axes exact match Adwords, making all search strategies about context
Google recently announced marketers won’t be able to exclude keyword phrases that aren’t exact matches, starting in September, affirming its focus on context.
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Matt Cutts’ word – Marketing #TWIT
Truth: Everyone in SEO always takes Matt Cutts word as gospsel… one comment and Comic Sans will escape being the butt of web designers’ jokes. Marketing #TWIT
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