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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sep 18, 2014 News Alex Butzbach

For increased social shares, consider each social network’s tone [study]

Knowing what to post and where to publish it will drive qualified referral traffic to a brand’s website and improve the social media marketing campaign results.

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A company found that its lifestyle content was driving the most traffic from readers.

Sep 17, 2014 Legacy Lauren Kaye

Educate & inform readers: Lifestyle content gets more traffic

A pet care company strikes the ideal balance with its lifestyle content that gets audience attention online and drives them back to the website for conversions.

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Sep 17, 2014 News Alex Butzbach

Case study in segmenting users: Lessons to learn from Amazon’s new targeting

Want to get more form-fills, signups and sales? Customize site design, user ratings and other essential information so content marketing materials drive conversion rates.

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There are ways to get started in social media marketing regardless of your budgetary limits.

Sep 16, 2014 Legacy Sumit Sharma

How to promote your content on any budget: Smart social marketing

Marketers may not have unlimited resources to promote their content on social, but there’s a lot they can do to distribute their assets.

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Sep 16, 2014 News Alex Butzbach

Facebook wants to weed out irrelevant, repetitive and spammy social content

Facebook is giving customers new tools for rejecting content in their news feeds, affecting both organic posts and paid advertisements.

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Sep 15, 2014 News Alex Butzbach

The Apple Watch’s impact on content marketing: More search, more mobile

Many brands aren’t yet exploiting mobile traffic, but with the announcement of the Apple Watch, companies have even more motivation to get their web marketing in order.

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