The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The end of Authorship: Functionality and images eliminated from Google search
Google pulled the plug on Authorship, eliminating data processing for rel=author and author snippets in general search. Here’s what this means for SEO writers.
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Content Questionnaire: Pawan Deshpande, Curata
Pawan Deshpande, CEO of Curata shares his take on the digital marketing landscape, including why his favorite type of content is a great video.
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There’s a content lifecycle? Writing for quick wins & slow burns
As this guide shows, some pieces of content serve their purpose in a single day, while others require months of planning – but end up providing value for longer periods of time.
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Video content converts better than other formats, according to 70% of marketers
Data proves that video is one of the highest-converting formats marketers can invest in … especially if they can measure their results.
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Will answers from Google’s Knowledge Vault steal your SEO content clicks?
Google’s experimental Knowledge Vault is building a list of billions of objectively true facts, indicating that content marketing needs to include well-cited, provable information.
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SEO landing pages help company land 135% more search traffic
Brafton’s client, a technical recruiter, got better search rankings and higher traffic when it optimized its service landing pages.
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Don’t let these 3 things sink your digital marketing relationship
Many companies outsource their content marketing to keep their SEO strategies competitive, but they often run into the same stumbling blocks that can be resolved.
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Want Instagram marketing data? Brands can now see impressions, reach and engagement
Instagram isn’t the top social media marketing network, but it took one step closer to mass relevance by making a slew of new marketing metrics available.
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