The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google Analytics to give more accurate traffic counts
Google understands that Bot visits can muddy content analytics reports, so it updated its reporting functions to remove them from results.
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Come see Brafton at ClickZ Live San Francisco August 11-14 #ClickZLive
Brafton will be attending and presenting at ClickZ Live San Francisco, one of the largest web marketing events of the year.
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Will investing in content hurt my PPC, by taking money away from what works?
Marketers still wonder if they can afford to take money away from PPC to invest in content, but the reality is: They can’t afford not to.
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Meet our new VP of Content Francis Ma
Brafton appoints Francis Ma to the role of Vice President of Content.
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Video marketing isn’t just for online retailers
Yelp’s introduction of short video snippets illustrates exactly how any brand can take advantage of video marketing, no matter what it sells.
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Longer content builds trust – eBooks increase average deal size 16%
Content marketing isn’t just about short, search-friendly blogs. Learn how one Brafton client generated larger deals with long-form eBooks.
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Brands that use content marketing are already building links the right way
Some brands are allocating too much of their budgets to traditional link-building strategies, when studies show the most effective tactic is content marketing.
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How to create content that closes deals (& makes your sales team happy)
Content creation isn’t just about educating prospects, it’s also about empowering sales teams to close deals.
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