The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to make your money’s worth in paid social media marketing
Twitter’s latest earnings report says the network made $312 million in revenue, 277 of which was from us. So 88 percent of Twitter’s revenue came from ad dollars. Many networks are making it so that we have to
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Setting up Goals in Google Analytics: How and why you should be tracking ROI
You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.
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Tweets within Tweets and hashtag definitions give Twitter two social marketing wins
The latest updates to Twitter – hashtag definitions and Tweets embedded within Tweets – makes it even easier for brands to launch social marketing campaigns.
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How to make your money’s worth in paid social media marketing
Twitter’s latest earnings report says the network made $312 million in revenue, 277 of which was from us. So 88 percent of Twitter’s revenue came from ad dollars. Many networks are making it so that we have to
Learn More
Were you even there?! – Marketing #TWIT
When does social marketing serve a purpose – and when does a post kill the moment? Marketing #TWIT
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Employee Spotlight: Meet Belén, Video Blog Producer
Belen’s sharing what it’s like to work at Brafton as our video blog producer!
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Content Questionnaire: Abby Peel, Four Seasons Sotheby’s International Realty
Brafton asked Abby Peel of Four Seasons Sotheby’s to share her marketing tips, tricks and pet peeves from the real estate industry.
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Social marketing reach goes beyond Twitter’s 271 million active users
Traditional engagement metrics are excellent measures of regular user behavior, but impressions may be better at capturing the reach of social marketing content.
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