The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Better UX wins multi-device consumers and influences their purchases
Customers aren’t going from awareness to purchase in a linear fashion – they’re consuming content marketing materials in unexpected patterns before making purchases.
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Most marketers budgeting for search, email & UX in 2014
As marketers embrace the importance of digital media, they are increasing their focus and budgets on efforts to improve their web performance.
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Twitter report reveals 8.5 percent of monthly active users are bots
Twitter may be the best social media marketing tool for reaching niche audiences and industry influencers, but engagement metrics from the network might not be telling the whole story. The service’s most recen
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Headlines on the homepage for crawls & clicks (& other content marketing tips)
A good integration strategy is the foundation of content marketing because it optimizes pages for readers and search crawlers.
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Put content in visual order with a website redesign
If you’re thinking about redesigning your brand website, figure out what elements are most important and emphasize them with visual design.
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Mr. AP Style – Marketing #TWIT
We feel this web writer’s frustration on balancing AP style and engaging copy! Check out this week’s illustrated tweet. Marketing #TWIT.
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Employee Spotlight: Meet Kristen, Senior Social Media Manager
Kristen’s sharing what it’s like to work on Brafton’s social media team in this week’s Employee Spotlight!
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B2B & B2C brands agree on marketing importance; disagree on execution
Recent research shows that while B2B and B2C companies both rate content marketing strategies very highly, they have very different ideas about their execution.
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