The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Updated Webmaster Guidelines call out most guest blogging as bad content marketing
SEOs looking to build inbound links through guest blogging should stop and think about whether their approach is going to be labeled spammy.
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Only 3 percent of digital marketing budgets go to mobile strategy [study]
Considering how important mobile traffic is to online marketing, brands aren’t allocating as much of their digital budgets to smartphones as they should.
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No surprise here: Brands reach ‘always-on’ consumers through web content
A Civic Study finds most consumers never disconnect from their devices, and brands should be reaching them online with content.
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Facebook eliminates incentives for social marketing Likes
Asking for or incentivizing Facebook Likes has never been a social marketing best practice, and the network is now formally banning the practice in some instances.
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7 ways the keyword-focused SEO culture changed in 2014
We’re already halfway through 2014, and this year’s presented monumental shifts in keyword usage, search engine optimization and content marketing best practices.
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New metrics make Facebook Events even better content marketing tools
Facebook continues to give marketers and page administrators with more data that helps quantify social marketing campaigns.
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Brafton takes on the #IceBucketChallenge to strike out ALS
Update: Content Marketing Institute and Sprinklr both confirmed they have made monetary donations to the ALS Association following our #IceBucketChallenge nomination. Within the Brafton community, we have family me
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No spam, I prefer bacon – Marketing #TWIT
Secure URLs have a lot of perks for your site, but learn what GoogleBot likes them for. Marketing #TWIT
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