The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social marketing just got easier on revamped LinkedIn mobile profiles
LinkedIn makes itself even more valuable as a social media marketing tool with a revamped mobile/desktop experience.
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YouTube overtakes Facebook as the web’s biggest social network
Written content and social media help brands find new customers, but video marketing is what takes companies’ online efforts to the next level.
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Why Google cares so much about your website content
Fresh web content is crucial to the web marketing mix. It’s part of the formula that makes Google so successful.
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Knowledge Graph search results answer who, what, where, how…and when
A potential Knowledge Graph feature may allow brands to get their content marketing materials into even more search results on the semantic web.
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Cheat sheet to seasonal traffic trends: Does your data align with your industry?
Every industry is affected by seasonality in some way – and strategic brands will manage to use these to their advantage.
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Is a picture still worth 1,000 clicks?
Disappearing images in search might seem to harm click-through rates, but there’s actually a silver lining to Google’s SERP streamlining.
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17 #WordCrimes that drive our editors crazy
Weird Al isn’t the only one who gets annoyed at word crimes.
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Thumbs up ..? – Marketing #TWIT
You need images in content, but not all images are created equal. Marketing #TWIT.
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