The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Agile marketing is successful marketing at Brafton
Meet Director of Account Management Ian Loader. He’s risen through the ranks of Brafton’s account management department to support teams based in Chicago and Boston. Management, he said, has been an opportunity to l
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Brafton’s content catalog explains how to build a goal-focused strategy
Brafton’s all-inclusive content catalog breaks down the diverse formats that can be used in content marketing, highlighting which are best suited for specific business goals.
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For best ROI, brands should invest in email marketing [research]
Businesses that don’t send email marketing messages are missing out on one of the most valuable tools for attracting new customers and clients.
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Content is consumed on different devices, depending on the subject [study]
When it comes to publishing content, where it appears is as important as what it’s about, and marketers need to know where customers go.
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Want social engagement? Here are the topics to post about [research]
Brands that tie their content to certain subjects will see increases in engagement from customers and prospects.
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It’s too soon to get listless – The content type that can’t be stopped
For good or ill, the internet is inundated with lists and if you’re like me, you roll your eyes when you see another seemingly meaningless list article (or “list-icle”). But they still exist and this kind of content
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Chipotle takes food for thought to the next level with custom brand content
Chipotle’s Cultivating Thought campaign shows how custom content is just as valuable for keeping customers engaged offline as it is on the web.
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Do you have the right content marketing recipe?
If you have trouble coming up with the right blend of expertise, value and promotion, consider tweaking how you present your web marketing.
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