The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Experimental Google features preview the future of search
Contextual clues and semantic data are making Google’s search capabilities even more detailed, as new features and leaked clues indicate.
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Good blog content keeps visitors from bouncing off the page
The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.
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Facebook Pages get a richer video marketing data breakdown
Brands can market themselves on social media with more confidence thanks to expanded video metrics on Facebook.
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Marketers miss mobile opportunities because they’re not doing anything different
A recent study found marketers aren’t proactively creating mobile strategies – they’re using the same approaches across devices.
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The new buyer’s journey: Amazon & Twitter bridge the social shopping gap
The more channels that customers use to browse the internet, the more important it is to lower barriers between social marketing and sales.
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Turning creative strengths into strategy with Brafton’s content marketers
Meet Hollie. She’s a senior content marketing strategist in our Chicago office, and she’s known for bringing a high level of detail to each client’s strategy – from “small mom and pop shops to huge corporation
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Conversational search could spell the downfall of keyword- and link-based SEO
Keywords and links will be important for years, but Google is looking for better ranking signals via conversational search.
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63% of marketers repurpose content to be “snackable” [study]
Repurposing content is a great way for marketers to take collateral they’ve already created and it and re-deploy it for more results.
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