The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Evolving for spreadsheets – Marketing #TWIT
Maybe marketers are in the process of evolving into spreadsheet-adapted superhumans, because clearly our skeletons aren’t prepared for this. Marketing #TWIT
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Facebook encourages SMBs to get in marketing shape – and buy ads?
Facebook has all but admitted organic News Feed visibility is a thing of the past, and it is holding SMB marketing boot camps this summer.
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Could a move from mobile to desktop bring Vine back to the conversation?
Vine appears to be making a comeback with a redesigned desktop-facing site and new search functions, giving users and marketers reason to do a double-take.
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Employee Spotlight: Chris Hassan, Editor
A few months back, CEO Richard Pattinson said in an interview that “the best managers are not always the people who would have flagged themselves as natural managers in the beginning.” One manager on our editorial f
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Marketers can reclaim lost business with email win-back programs
Brands shouldn’t think of inactive customers as sunk costs – they should try to win them back with updated email campaigns.
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Every word counts – How a few sentences helped net 250k in ecommerce revenue
B2C clients have a reputation for having the advantage in content marketing, but some ecommerce clients overlook the power of simple words.
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Twitter team: Build followers naturally, then go for ads
Twitter seems to be recommending that small businesses start with organic traffic-building before they start paying for ads.
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80% use search engines to find local product & service information
Consumers are using their mobile devices to find local businesses, and brands that give them what they want will reap the benefits.
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