The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Want marketing data? Take a look at Facebook engagement metrics
Brands that count their Likes and Retweets as dollar signs don’t understand the real importance of social engagement.
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Stocking up on content – Marketing #TWIT
Stop purchasing content like you’re preparing for a tornado. Marketing #TWIT
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Only 43% of businesses believe their Facebook campaigns are effective
Only 43% of businesses believe their Facebook campaigns are effective
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Original content or bust: Early data says Panda 4.0 punishes aggregators
The latest Google Panda algorithm update – surprise, surprise! – rewards niche content. But is the SEO death knell for content aggregators?
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Google rolls out Panda 4.0 to further encourage high-quality content
Panda’s latest search algorithm update will seemingly help small businesses that produce unique, niche content gain visibility.
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Google: AuthorRank isn’t in effect, so make sure your site offers the best value to users
Every step that Google, Bing and other web services take are meant to improve the browsing experience for users – and brands should follow suit.
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B2B triples followers in a year with a steady stream of Twitter content
One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.
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Users bounce between devices to follow content [study]
With the right framework, brands can ensure they won’t lose readers who are prone to switch between devices at a moment’s notice.
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