The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is personal branding the missing link for content marketing success?
Mel Carson of Delightful Communications answered questions about what personal branding is and why it’s so important.
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Demographic trends and social adoption push mobile over desktop
Aging and social adoption have continued to progress, making mobile the primary window to digital content.
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Content noise in the digital ocean
Use content marketing to make sure your website doesn’t slip out of customers’ reach in the rough waters of today’s SEO landsca
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The secret of Instagram social engagement – no automation
Instagram proves that there’s a definite connection between the network’s lack of APIs and its sky-high engagement rates.
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Choice: Giving customers too much of a good thing online
The internet was supposed to empower consumers by giving them more choices – but brands run into trouble when they make choosing too open-ended.
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Twitter has 255 million active users – Can it compete with other social networks?
Twitter recently announced it now has 255 million monthly active users, but is that enough to justify a social marketing strategy change?
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YouTube rolls out branded intros for marketing videos
Spicing up a video with a branded introduction can make its identification clearer and link video marketing materials to larger campaigns.
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Employee spotlight: Meet Lauren, Senior Operations Support
It was always Lauren Fox’s dream to live on the West Coast, but when she joined the Brafton team in early 2010, she had no idea her position on our administrative team in Boston would result in a long-standing caree
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