The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Remove bad links for SEO recovery: A Penguin penalty comeback story
Learn how one of Brafton’s customers worked to remove spammy backlinks to recover from a Penguin penalty.
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Semantic supply + user demand = search sophistication
The semantic web isn’t populated by a single type of information – it includes web content that’s both simple and complicated.
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86% of B2B manufacturers use content marketing, but 68% lack strategies
Manufacturers are finding ways to create content that will help them stay relevant and reach customers across the web.
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#engagement: Twitter unveils updated layout & features
Social marketers stand to benefit from Twitter feeds’ new features and improved design because of the engagement possibilities it will bring.
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Here’s how you show customers the content marketing money
Clients reluctant to make necessary changes to their websites may be more convinced to act if they knew how money they were losing by stalling.
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Online shoppers rely on search for research
Building brand awareness and staying engaged on social media drives leads, but customers still learn about online products via search.
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Cut through the chatter for Facebook News Feed visibility
Brands need to create the best content possible to remain visible to their followers in Facebook’s updated News Feed.
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Can content make you a thought leader? (And how to measure it)
Marketing through thought leadership is totally in right now. It makes sense: Every business wants to be perceived as a leader, respected by customers and envied by competition. And now web algorithms – both f
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