The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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FB organic visibility is down, but some brands see 82% follower reach
New research offers a glimmer of hope to marketers who want to organically reach followers without paying for Facebook ads.
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36% of search results draw from schema markup
It’s obvious schema markup is becoming more important for high search rankings on the semantic web, but very few websites actually use it.
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Putting passion into practice: Writing at Brafton
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Think UX: 46 percent of searches for products are mobile [study]
When websites don’t load quickly on and are difficult to navigate on mobile devices, it’s time to rethink the online user experience.
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Use content analytics to steer your marketing strategy: Winning the numbers game
Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.
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Who’s afraid of Google’s Knowledge Graph? 55% of SEOs
There are some major changes happening that will impact search results and how marketers optimize their content – and SEOs are scared.
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Microsoft’s Cortana offers semantic search features on Bing
The semantic web is getting even more detailed, thanks to context clues provided by digital search assistant Cortana.
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Reduce, reuse & recycle your content: Waste not, want not marketing
This Earth day, look for ways to conserve creative energy and marketing resources toward a clear goal – your audiences and your bottom line will thank you.
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