The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Tracey Zielezinski Brafton

Apr 11, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Tracey, Chicago Lead Editor

One year ago this April, Tracey Zielezinski started her Brafton adventure. Armed with her strong writing and incredible attention to detail, she quickly became a valuable asset to the Chicago business marketing desk

Brafton Marketing TWIT

Apr 11, 2014 News Brittany Cornell

Captcha chaos – Marketing #TWIT

I’ll take a few failed captcha attempts and its insult to my intelligence over Heartbleed any day! Marketing #TWIT

Apr 11, 2014 News Alex Butzbach

Social on mobile: It’s not a second screen any more

Smartphones aren’t just a part of social media – increasingly, social media IS mobile.

Google announces keyword data is now disappearing from AdWords campaigns as well.

Apr 10, 2014 News Lauren Kaye

Keyword data to disappear from AdWords campaigns, too

Keyword data is not safe for organic or paid content marketing strategies as Google announces it’s securing search terms for AdWords campaigns.

Apr 10, 2014 News Alex Butzbach

According to Google, popularity & authority aren’t one in the same

Brands often forget that websites do better in search rankings when they focus on authority instead of popularity.

Most marketers still don't know what native ads are exactly, so they may find it difficult to use them properly.

Apr 10, 2014 News Lauren Kaye

Less than 10% of companies use native advertising, half of marketers don’t know what it is

Native ads continue to surface in marketing discussions, but most professionals still don’t know what they are.

A Brafton client shows why a low bounce rate is indicative of a site's overall performance.

Apr 09, 2014 News Alex Butzbach

Social bounce: Which networks build sustained engagement?

Social referrals are an enormous part of web marketing, but they aren’t all created equally – especially when it comes to bounce rates.

Apr 09, 2014 Legacy Lauren Kaye

Remove bad links for SEO recovery: A Penguin penalty comeback story

Learn how one of Brafton’s customers worked to remove spammy backlinks to recover from a Penguin penalty.

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