Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Apr 07, 2014 News Alex Butzbach

Write for readers, not for traffic

Metrics are great for guiding a content marketing strategy, but sometimes the words themselves are the most important factor.

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Apr 04, 2014 News Brittany Cornell

Money and brains – Marketing #TWIT

The mind is mightier than the money, honey. Marketing #TWIT

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Apr 04, 2014 News Alex Butzbach

Google+ now provides more engagement data

All signs point to Google+ gaining in popularity, and marketers now have even more data available to refine their social campaigns on the platform.

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Apr 04, 2014 News Alex Butzbach

For most users, mobile devices are search machines [study]

Even though there are millions of apps and individual websites available to mobile users, most turn to search for product research.

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Apr 04, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Sumit, database marketer turned social media associate

These days, social media is playing a big role in Sumit Sharma’s life, both inside and outside the office. When he joined the Brafton team in the summer of 2011 as a database marketer, Sumit admits he had his eye on

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