The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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If search engines could read minds
Search engine companies are developing predictive technology, but could that impact marketer’s content creation efforts?
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G+ Shakeup leaves some wondering about the network’s viability
Google+ Head Vic Gundotra leaves the company, and some speculate other changes are underway that could leave the network vulnerable.
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Content Questionnaire: Mel Carson, Delightful Communications
In this week’s Content Questionnaire, we asked Mel Carson of Delightful Communications to give us his exclusive perspective on web marketing.
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#toomuch #toolittle #justright: The ideal number of marketing hashtags
Hashtags are great tools for Twitter marketing, but it’s important to avoid putting too many in Tweets.
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Employee spotlight: Meet Marc, Chicago business editor
His clients love him, his teammates appreciate his killer writing abilities and he’s known around the office for stellar banjo-playing skills during “Brafter-hours” and excellent taste in sandwiches. We’
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Best place to hide – Marketing #TWIT
Just leave the authorship part blank, and you should be ready to roll. Marketing #TWIT
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Customers who touch both search & social twice as likely to convert
When it comes to increasing sales, marketers should focus on maximizing every channel, rather than concentrating all resources on a single one.
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How to write content without cramming your message down readers’ throats, a.k.a. being real
When you write content for your business, you don’t need to push your products on readers to be successful. You just need to be real.
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