The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Report: Some semantic search info is more valuable
Yahoo and Yelp are consolidating semantic data, so businesses should provide search engines with as much information as possible.
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28% of adults depend on the internet for local business info
Marketers need to optimize their sites for local search because it’s where customers are looking for answers.
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Senior citizens are on the web – just not as often as everyone else
Older customers aren’t just a niche market for online brands – they’re a large part of the internet-using population.
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Smart data>BIG data
If marketers need more data to refine SEO strategies, they should look to their own websites and think critically about their customers.
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Marketers beware: Facebook is targeting spammy posts
In light of decreased News Feed visibility, Facebook is being explicit about what types of posts users will see.
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Twitter voted the network with the most social media marketing potential
The people have spoken, and Twitter is officially the Social Media Madness for 2014.
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Marketers will spend 2014 retaining existing customers – with Facebook [study]
As brands manage multi-channel strategies, 2014 will see them use Facebook to concentrate on keeping the customers they already have.
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The Content Questionnaire: Joe Pulizzi, Content Marketing Institute
Content Marketing Institute’s Joe Pulizzi shares wisdom on the best web marketing, signs content’s working & how to get on his good side.
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