Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Apr 01, 2014 News Lauren Kaye

Self-serving content won’t serve ROI: How to put customers first #CZLNY

ClickZ Live NY speakers explained why companies need to dig deeper into data to improve their search marketing strategies.

Learn More

Apr 01, 2014 News

PPC & paid media: Is your content paying off? #CZLNY

ClickZ Live New York experts talked about using content and free tools to build smarter PPC strategies.

Learn More

Apr 01, 2014 News Alex Butzbach

Email marketing is in the right place to deliver ROI [data]

Due to its position in the sales pipeline, email marketing is one of the most valuable tools in content marketers’ arsenals.

Learn More

Marketers need to optimize their content differently for mobile device users.

Apr 01, 2014 News Alex Butzbach

Driven by mobile, ecommerce sales continue to grow [data]

Information about device usage and previous purchases will make marketing to ecommerce customers much easier in the future.

Learn More

LinkedIn adds new tools for content marketing

Mar 31, 2014 News Lauren Kaye

LinkedIn gets serious about content marketing with new ‘tandem’ tools

Content marketing is getting even more competitive, as Linkedin rolls out two news tools intended to help brands improve their content creation efforts.

Learn More