The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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News Content FTW: Proof online publication brings crawlers & customers back
Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.
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Why Facebook’s new Paper app might stimulate content hunger
Facebook just announced its new Paper app: Content on the network just got a million times better-looking (which is better for brand publishers).
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What drives successful leadership? Q&A with CEO Richard Pattinson
As Brafton’s chief executive officer, Richard Pattinson understands the impact strong leadership has on company success. While executive initiatives for 2014 include fostering collaboration among departments and rev
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Marketers are wise to earmark budget increases for content analytics
Marketers may be eager to spend their bigger 2014 budgets on flashy new campaigns, but dollars may be better spent on content analytics.
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When bad links happen to good content: SEO recovery tips
SEO strategies have evolved from the early days of link-building, but those references may still be on your site & impacting rankings.
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5 Twitter marketing tactics that generate the most engagement
Customers want to engage with brands on Twitter and marketers can take a page out of top performers’ books to be more successful on social.
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It’s time for BAD guest blogging to bite the dust – Not all of it
Google’s Matt Cutts recently took a strong stance against guest blogging, but there is another side to the story.
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Q&A: Castleford Sales Director talks content marketing differences in the US, Australia
At Brafton’s sister company Castleford, Director of Business Development Rob Cleeve leads the content marketing agency’s Australia and New Zealand sales operations. In a recent visit to Brafton’s Boston office, Rob
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