The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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For best SEO results: Write to humans, love the bots
Did you know search bots visit your site more than visitors? A new study reminds SEOs to look at the bigger content analytics picture.
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A foolproof plan to reduce shopping cart abandonment rates [data]
Wish conversion rates were higher and site abandonment rates were lower? Solving this problem may be as easy as listening to customers.
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Meet Brafton’s new Director of Strategy: Patrick Berzai on why content isn’t king
Patrick Berzai was recently appointed as Brafton’s Director of Strategy, a newly established role designed to nurture Brafton’s maturing content strategies. As Brafton’s former Director of Account
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“Trending” content – Facebook’s challenge to Twitter?
In a breakout move, Facebook introduces a new feature that could make the network more appealing to trendy audiences.
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Twitter marketing: Multiple handles for more engagement – 3rd Thursday Tip
More businesses are catching onto the trend of multiple Twitter handles because they realize they can reach multiple audiences effectively this way.
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Restaurants putting organic content on the marketing menu
Restaurants are spending less on paid ads, and their left over budgets might be going toward organic content marketing efforts
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In the case of the disappearing Author snippets, quality & G+ circles are responsible
In the case of the disappearing Author snippets, quality and G+ circles are responsible. Read how this could foreshadow AuthorRank.
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How much video content are your viewers consuming? More than ever [data]
The digital video audience may not have grown in numbers last month, but their appetite for content certainly increased.
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