The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Pump up your ROI by diversifying email copy & campaigns
Savvy business leaders understand that content marketing isn’t a monolithic investment – it requires a multi-pronged approach.
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Do you suffer from these 4 symptoms of ineffective content marketing?
A recent study revealed most brands are creating content, but that doesn’t always mean they’re doing it strategically.
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Every second counts in video
A study proves why brands must keep their videos short and sweet and packed with value to keep viewers’ attention.
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Corporate blogging generates new visits & drives conversions [data]
Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.
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Employee spotlight: Meet Tim, writer turned video coordinator
Video Production Coordinator Tim Griffin joined the Brafton team before our video marketing offerings had made their way into Brafton’s content catalogue as a high-demand staple. Originally a news and content writer
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#TheManBun story: How to turn trends into brand buzz
From hairstyle to hot trend, learn how hashtags helped a social media strategist find and connect with the right audience online.
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Brafton Editorial kicks into gear for Google Analytics Certification
Take a look at our team’s resolutions for 2014, and you’ll notice quite a few Braftonians listed becoming Google Analytics certified as a goal for the new year. With Brafton’s new Google Analytics pilot program offi
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Love your penmanship: It’s National Handwriting Day!
Step away from the keyboard. Why? It’s National Handwriting Day! There’s more to this little-known holiday than the opportunity to practice your penmanship. It’s actually the birthdate of John Hancock, our founding
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