The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Make sure your social marketing maps to your goals
Social marketing is rapidly evolving and internet users expect more than ever from brands. A new tool helps marketers find the right tools to stay ahead of the competition.
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Is the latest Facebook update telling brands to break the text barrier?
Text-only status updates won’t cut it for Facebook content anymore, following yet another New Feed algorithm update that favors photos in posts.
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Brafton Strategist featured in Los Angeles’ RAWawards Indie Arts Show
When she’s not crafting content strategies for clients, don’t think Content Marketing Strategist Sabrina Brett’s creative juices have stopped flowing. This month, San Francisco-based Sabrina had the honor of being f
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Employee spotlight: Meet Jill, writer turned social strategist
Meet Jill Dilibero. As a social media strategist at Brafton, she’s an expert at crafting strategies designed to fuel her clients’ social presence. In Oct. 2009, Jill began her Brafton career as news and content writ
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Proof that size matters in video marketing (& shorter IS better)
A study shows that even when visual elements are in the mix, marketers must keep their content short and sweet to hold viewers’ attention.
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Pinterest GIFs show why visual content matters more
GIFs are making their way onto Pinboards, another sign that visual content is taking over and marketers must be agile to keep up.
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The early blogger (usually) catches the SEO worm [study]
Looking for the silver bullet to content marketing success? A new report can provide some helpful benchmarks about timing blog posts.
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Penguin 2.0 & 2.1 – Looking at the readability of your content?
Hummingbird might be all the SEO buzz, but a new report sheds light on the older algorithm and the factors it considers for ranking content.
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