The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Knowledge Graph leading to more search queries for Google
The early returns on Google’s Knowledge Graph show that users are interacting more aggressively with content and conducting more searches.
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Google Places to become Google+ local, Zagat content used in results
Google has replaced Google Places with Google+ Local, which helps the company leverage its acquisition of Zagat.
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Pinterest marketing leading some to conversions
More than one-quarter of Pinterest users have said they made purchases directly as a result of a link shared on the social platform.
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Lagging consumer confidence means content marketing should focus on value
Content marketing campaigns that focus on demonstrating value can help businesses attract cost-conscious consumers.
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Twitter looking to make site faster, focusing on adjusting URLs
Twitter announced a series of minor changes aimed at making its site faster for its users.
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Ads driving consumers to mobile search
More consumers are turning to their smartphones to find information on products, services and companies they see in advertisements.
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Consumers becoming critical brand advocates, recommending more companies
Zuberance found that brand advocacy is increasingly common among consumers, and they are using social networks to do it.
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More than 90 percent of travelers research hotels, airlines on the web
More than 90 percent of people who travel for business use the web to find information on their destinations.
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