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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Companies are planning to increase investment in SEO, email marketing and other web channels moving forward.

Mar 21, 2012 News Joe Meloni

Marketers frequently optimize branding campaigns to ensure success

A report from Maxifier found that businesses using brand awareness campaigns are frequently making adjustments as they receive data.

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Twitter reports user growth, signaling better opportunities for social media marketing.

Mar 21, 2012 News Joe Meloni

Twitter adds targeting to mobile Promoted Tweets

Twitter announced that businesses using the site for social media marketing could now use targeting for mobile Promoted Tweets.

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Mar 20, 2012 News Joe Meloni

Google search adds recent content from Google+, rewards fresh content marketing

Google is including links to content brands share on its social network on SERPs when a user searches for a business name.

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Social media will reach 20 percent of the world's population by 2014.

Mar 20, 2012 News Joe Meloni

Social marketing reaches 20 percent of the world’s population

A report from eMarketer found that more than one-fifth of the world’s population will be active on social networks by the end of 2012.

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Boosting marketing efforts is reliant on strong customer service, which consumers said they expect social media presences for.

Mar 20, 2012 News Joe Meloni

61 percent of businesses use social media marketing to improve communication

A report from CompTIA suggested that 61 percent of businesses that use social media marketing do so to improve communication with prospects.

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Video marketing is becoming an increasingly important tool, as this week's headlines showed Americans are consuming more web video than ever.

Mar 20, 2012 News Joe Meloni

Nearly 180 million Americans viewed web video content in February

A report from comScore found that 179 million Americans watched video content on the web in February, which suggests original videos are an important addition to brands’ content marketing mix.

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